/* Advertisers lander — light high-contrast ROI design */
:root {
    --a-bg: #f2f4f7;
    --a-surface: #ffffff;
    --a-ink: #12151a;
    --a-muted: #5a6370;
    --a-accent: #ff7c1d;
    --a-deep: #0f1724;
    --a-line: rgba(18, 21, 26, 0.1);
    --a-display: "Fraunces", Georgia, serif;
    --a-sans: "DM Sans", system-ui, sans-serif;
    --a-max: 1140px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
    margin: 0;
    font-family: var(--a-sans);
    color: var(--a-ink);
    background: var(--a-bg);
    line-height: 1.6;
    -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }

.ad-top {
    background: var(--a-surface);
    border-bottom: 1px solid var(--a-line);
    padding: 16px 24px;
    position: sticky;
    top: 0;
    z-index: 20;
}
.ad-top-inner {
    max-width: var(--a-max);
    margin: 0 auto;
    display: flex;
    align-items: center;
    justify-content: space-between;
    gap: 16px;
}
.ad-logo img {
    height: 48px;
    width: auto;
    filter: brightness(0);
}
.ad-top-cta {
    display: flex;
    gap: 10px;
    align-items: center;
}
.ad-top-cta .ad-btn-primary {
    min-height: 40px;
    padding: 0 16px;
    font-size: 0.85rem;
}

.ad-hero {
    position: relative;
    overflow: hidden;
    background:
        linear-gradient(180deg, #ffffff 0%, #eef1f5 100%);
    padding: 64px 24px 0;
    border-bottom: 1px solid var(--a-line);
}
.ad-hero::before {
    content: "";
    position: absolute;
    inset: 0;
    background:
        radial-gradient(circle at 20% 0%, rgba(255, 124, 29, 0.14), transparent 40%),
        linear-gradient(90deg, transparent 0 48%, rgba(15, 23, 36, 0.03) 48% 49%, transparent 49%);
    pointer-events: none;
}
.ad-hero-inner {
    position: relative;
    max-width: var(--a-max);
    margin: 0 auto;
    display: grid;
    grid-template-columns: 1.15fr 0.85fr;
    gap: 40px;
    align-items: end;
}
.ad-brand {
    font-family: var(--a-display);
    font-size: clamp(2.6rem, 6vw, 4.4rem);
    font-weight: 600;
    line-height: 1;
    margin: 0 0 18px;
    letter-spacing: -0.03em;
    animation: ad-up 0.7s ease both;
}
.ad-brand span { color: var(--a-accent); }
.ad-headline {
    font-size: clamp(1.25rem, 2.2vw, 1.55rem);
    font-weight: 700;
    max-width: 22ch;
    margin: 0 0 12px;
    animation: ad-up 0.7s ease 0.08s both;
}
.ad-support {
    color: var(--a-muted);
    max-width: 44ch;
    margin: 0 0 26px;
    animation: ad-up 0.7s ease 0.14s both;
}
@keyframes ad-up {
    from { opacity: 0; transform: translateY(16px); }
    to { opacity: 1; transform: translateY(0); }
}

.ad-cta {
    display: flex;
    flex-wrap: wrap;
    gap: 10px 12px;
    margin-bottom: 48px;
    animation: ad-up 0.7s ease 0.2s both;
}
.ad-btn {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    gap: 8px;
    min-height: 48px;
    padding: 0 20px;
    border-radius: 999px;
    font-weight: 700;
    font-size: 0.92rem;
    transition: transform .2s ease, background .2s ease, box-shadow .2s ease;
}
.ad-btn svg {
    width: 16px;
    height: 16px;
    stroke-width: 2.25;
    transition: transform .25s ease;
}
.ad-btn:hover { transform: translateY(-2px); }
.ad-btn-primary:hover svg { transform: translateX(2px) rotate(-8deg); }
.ad-btn-secondary:hover svg { transform: scale(1.1); }
.ad-btn-primary {
    background: var(--a-accent);
    color: #fff;
    box-shadow: 0 10px 24px rgba(255, 124, 29, 0.28);
}
.ad-btn-secondary {
    background: var(--a-deep);
    color: #fff;
}
.ad-btn-link {
    background: transparent;
    color: var(--a-muted);
    border-radius: 0;
    text-decoration: underline;
    text-underline-offset: 3px;
    min-height: auto;
    padding: 0 6px;
}

.ad-meter {
    background: var(--a-deep);
    color: #f4f6f8;
    border-radius: 20px 20px 0 0;
    padding: 28px 24px 32px;
    animation: ad-up 0.8s ease 0.18s both;
}
.ad-meter h3 {
    margin: 0 0 6px;
    font-size: 0.8rem;
    letter-spacing: 0.1em;
    text-transform: uppercase;
    color: rgba(244, 246, 248, 0.65);
    display: inline-flex;
    align-items: center;
    gap: 8px;
}
.ad-meter h3 svg {
    width: 14px;
    height: 14px;
    color: var(--a-accent);
    animation: ad-pulse 2s ease-in-out infinite;
}
.ad-meter-value {
    font-family: var(--a-display);
    font-size: 3.2rem;
    color: var(--a-accent);
    line-height: 1;
    margin: 0 0 18px;
}
.ad-bars {
    display: grid;
    gap: 10px;
}
.ad-bar {
    display: grid;
    grid-template-columns: 70px 1fr 40px;
    gap: 10px;
    align-items: center;
    font-size: 0.82rem;
}
.ad-bar i {
    height: 8px;
    border-radius: 99px;
    background: rgba(255, 255, 255, 0.12);
    overflow: hidden;
}
.ad-bar i b {
    display: block;
    height: 100%;
    background: var(--a-accent);
    border-radius: inherit;
    animation: ad-fill 1.4s ease both;
}
@keyframes ad-fill {
    from { width: 0 !important; }
}

.ad-stats {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    max-width: var(--a-max);
    margin: -1px auto 0;
    border: 1px solid var(--a-line);
    border-top: 0;
    background: var(--a-surface);
}
.ad-stat {
    padding: 22px 24px;
    border-right: 1px solid var(--a-line);
}
.ad-stat .ad-icon {
    display: inline-flex;
    margin-bottom: 10px;
    color: var(--a-accent);
}
.ad-stat .ad-icon svg {
    width: 22px;
    height: 22px;
}
.ad-stat:last-child { border-right: 0; }
.ad-stat strong {
    display: block;
    font-family: var(--a-display);
    font-size: 1.6rem;
    margin-bottom: 4px;
}
.ad-stat span {
    color: var(--a-muted);
    font-size: 0.88rem;
}

.ad-section {
    padding: 72px 24px;
}
.ad-wrap {
    max-width: var(--a-max);
    margin: 0 auto;
}
.ad-kicker {
    font-size: 0.75rem;
    font-weight: 700;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--a-accent);
    margin: 0 0 10px;
}
.ad-title {
    font-family: var(--a-display);
    font-size: clamp(1.8rem, 3.4vw, 2.6rem);
    font-weight: 600;
    line-height: 1.15;
    margin: 0 0 12px;
    max-width: 18ch;
}
.ad-lead {
    color: var(--a-muted);
    max-width: 50ch;
    margin: 0 0 36px;
}

.ad-cards {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
}
.ad-card {
    background: var(--a-surface);
    border: 1px solid var(--a-line);
    border-radius: 16px;
    padding: 24px 22px;
    box-shadow: 0 8px 24px rgba(18, 21, 26, 0.04);
    transition: transform .25s ease, box-shadow .25s ease;
}
.ad-card:hover {
    transform: translateY(-4px);
    box-shadow: 0 16px 32px rgba(18, 21, 26, 0.08);
}
.ad-card .ad-icon {
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 42px;
    height: 42px;
    border-radius: 12px;
    background: rgba(255, 124, 29, 0.12);
    color: var(--a-accent);
    margin-bottom: 14px;
}
.ad-card .ad-icon svg {
    width: 20px;
    height: 20px;
}
.ad-card:hover .ad-icon {
    animation: ad-bounce 0.45s ease;
}
.ad-card h3 {
    margin: 0 0 8px;
    font-size: 1.05rem;
}
.ad-card p {
    margin: 0;
    color: var(--a-muted);
    font-size: 0.94rem;
}

.ad-band {
    background: var(--a-deep);
    color: #f4f6f8;
    padding: 72px 24px;
}
.ad-band .ad-kicker { color: var(--a-accent); }
.ad-band .ad-lead { color: rgba(244, 246, 248, 0.7); }
.ad-steps {
    display: grid;
    grid-template-columns: repeat(4, 1fr);
    gap: 18px;
}
.ad-step {
    padding-top: 16px;
    border-top: 2px solid var(--a-accent);
}
.ad-step-num {
    font-family: var(--a-display);
    font-size: 1.8rem;
    color: var(--a-accent);
    margin-bottom: 8px;
    display: inline-flex;
    align-items: center;
    justify-content: center;
    width: 44px;
    height: 44px;
    border-radius: 12px;
    background: rgba(255, 124, 29, 0.15);
}
.ad-step-num svg {
    width: 22px;
    height: 22px;
}
.ad-step:hover .ad-step-num {
    animation: ad-bounce 0.45s ease;
}
.ad-step h3 { margin: 0 0 8px; font-size: 1rem; }
.ad-step p { margin: 0; color: rgba(244, 246, 248, 0.7); font-size: 0.9rem; }

.ad-split {
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 40px;
    align-items: start;
}
.ad-checks {
    list-style: none;
    margin: 0;
    padding: 0;
    display: grid;
    gap: 12px;
}
.ad-checks li {
    background: var(--a-surface);
    border: 1px solid var(--a-line);
    border-radius: 12px;
    padding: 14px 16px;
    position: relative;
    color: var(--a-muted);
    display: flex;
    align-items: flex-start;
    gap: 12px;
    transition: transform .2s ease, border-color .2s ease;
}
.ad-checks li:hover {
    transform: translateX(4px);
    border-color: rgba(255, 124, 29, 0.35);
}
.ad-checks li > svg {
    width: 18px;
    height: 18px;
    color: var(--a-accent);
    flex-shrink: 0;
    margin-top: 2px;
}

.ad-plans {
    display: grid;
    grid-template-columns: repeat(3, 1fr);
    gap: 16px;
}
.ad-plan {
    background: var(--a-surface);
    border: 1px solid var(--a-line);
    border-radius: 18px;
    padding: 26px 22px;
    transition: transform .25s ease, box-shadow .25s ease;
}
.ad-plan:hover {
    transform: translateY(-4px);
    box-shadow: 0 14px 28px rgba(18, 21, 26, 0.08);
}
.ad-plan .ad-icon {
    display: inline-flex;
    color: var(--a-accent);
    margin-bottom: 10px;
}
.ad-plan .ad-icon svg {
    width: 22px;
    height: 22px;
}
.ad-plan.is-hot {
    border-color: var(--a-accent);
    box-shadow: 0 12px 30px rgba(255, 124, 29, 0.15);
}
.ad-plan h3 { margin: 0 0 6px; }
.ad-price {
    font-family: var(--a-display);
    font-size: 2.4rem;
    margin: 0 0 10px;
    color: var(--a-ink);
}
.ad-plan p { margin: 0; color: var(--a-muted); font-size: 0.92rem; }

.ad-faq {
    display: grid;
    gap: 12px;
    max-width: 760px;
}
.ad-faq details {
    background: var(--a-surface);
    border: 1px solid var(--a-line);
    border-radius: 14px;
    padding: 16px 18px;
}
.ad-faq summary {
    cursor: pointer;
    font-weight: 700;
    list-style: none;
    display: flex;
    align-items: center;
    gap: 10px;
}
.ad-faq summary svg {
    width: 18px;
    height: 18px;
    color: var(--a-accent);
    flex-shrink: 0;
}
.ad-faq summary::-webkit-details-marker { display: none; }
.ad-faq p {
    margin: 10px 0 0;
    color: var(--a-muted);
    font-size: 0.94rem;
}

.ad-foot nav a {
    display: inline-flex;
    align-items: center;
    gap: 6px;
}
.ad-foot nav svg {
    width: 14px;
    height: 14px;
}

/* Scroll reveal + shared motion */
.reveal {
    opacity: 0;
    transform: translateY(22px);
    transition: opacity .55s ease, transform .55s ease;
    transition-delay: var(--delay, 0ms);
}
.reveal.is-visible {
    opacity: 1;
    transform: translateY(0);
}
@keyframes ad-pulse {
    0%, 100% { opacity: 0.7; transform: scale(1); }
    50% { opacity: 1; transform: scale(1.12); }
}
@keyframes ad-bounce {
    0%, 100% { transform: translateY(0); }
    40% { transform: translateY(-5px); }
    70% { transform: translateY(2px); }
}

.ad-close {
    padding: 80px 24px;
    text-align: center;
    background:
        linear-gradient(180deg, rgba(255, 124, 29, 0.1), transparent 60%),
        var(--a-surface);
    border-top: 1px solid var(--a-line);
}
.ad-close h2 {
    font-family: var(--a-display);
    font-size: clamp(1.9rem, 3.5vw, 2.8rem);
    margin: 0 0 10px;
}
.ad-close p {
    margin: 0 auto 24px;
    max-width: 42ch;
    color: var(--a-muted);
}
.ad-close .ad-cta { justify-content: center; margin-bottom: 0; }

.ad-foot {
    padding: 22px 24px 32px;
    border-top: 1px solid var(--a-line);
    color: var(--a-muted);
    font-size: 0.85rem;
    background: var(--a-bg);
}
.ad-foot-inner {
    max-width: var(--a-max);
    margin: 0 auto;
    display: flex;
    flex-wrap: wrap;
    justify-content: space-between;
    gap: 12px;
}
.ad-foot nav { display: flex; gap: 16px; }
.ad-foot a:hover { color: var(--a-ink); }

@media (max-width: 900px) {
    .ad-hero-inner,
    .ad-cards,
    .ad-steps,
    .ad-split,
    .ad-plans,
    .ad-stats {
        grid-template-columns: 1fr;
    }
    .ad-stat { border-right: 0; border-bottom: 1px solid var(--a-line); }
    .ad-stat:last-child { border-bottom: 0; }
    .ad-top-cta .ad-btn-link { display: none; }
    .ad-meter { border-radius: 16px 16px 0 0; }
}